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Underpinning a successful campaign with a dynamic and impactful landing page. The aim was to capture and intensify the raw essence of firefighting within a digital narrative that not only resonates with, but also profoundly engages fire safety professionals.
This creative journey, from conceptualizing a fiery beast to its digital realization, was marked by a series of captivating campaign creatives. Display ads were the stepping stones, progressively bringing the flaming beast to vivid life. These visuals showcased the beast in various fiery iterations, setting the stage for its ultimate digital incarnation.
motion
Animating the fiery scene was a challenging task. Utilizing Adobe After Effects and Blender, I brought the fiery scene to life.
With After Effects, the fiery beast was animated to display a dynamic range of movements, from subtle flickers to roaring flames. This created a visually stunning and engaging scene that captured the intensity of a real blaze.
the beast
blender
In Blender, the focus was on creating a lifelike animation of the firefighter standing defiantly in front of the beast. The firefighter's movements were meticulously crafted to reflect determination and bravery.
Fireman
The design system for the landing page was developed with a focus on consistency and scalability. Each element, from buttons to typography, was designed to contribute to the overall thematic and visual coherence of the page.
The use of a fluid type scale ensured that typography was responsive and visually harmonious across all devices. This approach maintained aesthetic consistency and enhanced readability, regardless of screen size.
fluid type
mobile
A mobile-first approach was crucial. The design and functionalities were optimized for mobile devices, ensuring that the experience was seamless and engaging, even on smaller screens.
I built the landing page in Webflow, allowing for smooth integration of animations and interactive elements. Webflow's powerful platform enabled a seamless design-to-code process, ensuring high performance and reliability of the final product.
The landing page was a resounding success, marked by impressive metrics. These statistics not only demonstrate the effectiveness of the design and animation work but also underscore the impact of a well-executed digital campaign in the fire safety sector.
